Wednesday, February 10, 2010

F & N - Red Bull deal







Ishak Nengah was today part of F & N Beverages Sdn Bhd's historic moment when he emceed the company's signing ceremony of the sales and distribution agreement for Red Bull with Allexcel Trading Sdn Bhd.

With the agreement F & N Beverages will now be responsible for the sales and distribution in Malaysia for Red Bull, the number one energy drink in the country.

Signatories of the agreement were Mr Tan Ang Meng, CEO of Fraser & Neave Holdings Berhad and Mr Jirasak Samathivathanachai, MD of Allexcel Trading Sdn Bhd. F & N Holdings Berhad's Chairman, YAM Tengku Syed Badaruddin Jamalullail and Mr Visuit Chiemkitchavarote, GM of International Business, TC Pharmaceutical Industries Co Ltd signed as witnesses.

Ishak later moderated the Press Conference which was held immediately after the signing ceremony.